Known as the Merchant’s Friend, Liberty’s Maiden, and the Golden Lady, Waukeen’s portfolio includes everything related to commerce and the accumulation of wealth through free and fair trade, as well as the beneficial use of wealth to improve civilization.
Those that venerate and appease her include merchants from lowly peddlers to the wealthy owners of trading companies, investors, accountants, entrepreneurs, caravan guides, warehouse owners, philanthropists, deal-makers, moneylenders, and so on. Waukeen is also the goddess of illicit trade and the patron of many smugglers, fences, black marketeers, and “businessmen” on the shady side of commerce. Collectively, her worshipers were known as Waukeenar.

Ornate temples to the glory of the Golden Lady are usually found in centers of commerce from Tashalar in the south, up through Amn, all around the Sea of Fallen Stars (Chessenta, Cormyr, Sembia, the Vast, Impiltur) and over to Thesk on the Golden Way. Her clerics and other worshipers traveled the trade routes aiding merchants and caravans or worked in the opulent temples as hosts for wealthy donors, moneylenders, currency exchangers, venture capitalists, warehousers, fences (covertly, of course) and, most importantly, security guards.